Position Summary
Westcott Designs is looking for an experienced, creative, and highly motivated Content Creator & Social Media Marketer to join our in-house marketing team. This is a hands-on position responsible for capturing, creating, publishing, and managing engaging content that showcases the Westcott Designs brand, products, vehicle builds, customers, and culture.
This is not a remote position. We are looking for someone who wants to be immersed in the day-to-day activity at Westcott Designs—working alongside our marketing team, manufacturing operation, install shop, and product development team to find and create compelling content.
The ideal candidate understands social media strategy but is equally comfortable picking up a camera, walking into the shop, and creating content. Experience shooting and editing high-quality photo and video content is strongly preferred. Candidates who own and are experienced with their own professional camera equipment are a plus.
Key Responsibilities
- Manage Westcott Designs’ day-to-day presence across Instagram, Facebook, YouTube, TikTok, and other relevant social platforms.
- Develop and execute a consistent social media content calendar aligned with product launches, promotions, vehicle builds, events, and broader marketing initiatives.
- Capture high-quality photo and video content of products, vehicles, installations, manufacturing, events, employees, and behind-the-scenes activity.
- Create engaging short-form video content, including Instagram Reels, TikTok videos, YouTube Shorts, and similar formats.
- Edit photos and videos into polished, platform-appropriate content.
- Write engaging captions and social copy that reflects the Westcott Designs brand voice.
- Identify content opportunities throughout the business rather than relying solely on pre-planned content.
- Work closely with the marketing, product development, manufacturing, and Westcott Built teams to highlight new products and projects.
- Cover vehicle builds, product installations, company events, off-road events, trade shows, and other brand activities as needed.
- Manage posting schedules, comments, messages, tags, and community engagement.
- Track social media performance, engagement, audience growth, reach, traffic, and other relevant KPIs.
- Use performance data to continually improve content strategy and identify what types of content resonate most with our audience.
- Stay current on social media trends, platform changes, emerging content formats, and automotive/off-road industry trends.
Qualifications
- Proven professional experience managing social media accounts for a brand or business.
- Strong understanding of Instagram, Facebook, TikTok, YouTube, and short-form video content.
- Demonstrated ability to create engaging photo and video content.
- Experience with video editing software such as Adobe Premiere Pro, Final Cut Pro, CapCut, or similar tools.
- Experience with photo editing tools such as Adobe Lightroom, Photoshop, or similar software.
- Strong understanding of composition, lighting, audio, and visual storytelling.
- Excellent written communication and copywriting skills.
- Ability to manage multiple projects and maintain a consistent publishing schedule.
- Comfortable working independently while collaborating closely with an in-house marketing team.
- Ability to recognize and capture spontaneous content opportunities.
- Professional camera equipment and experience using it is a plus.
- Automotive, off-road, overlanding, motorsports, or enthusiast-industry experience is strongly preferred.
What We’re Looking For
We aren’t looking for someone who simply schedules posts. We want a content creator and social media marketer who understands how to build a brand through compelling visual storytelling.
You should be comfortable moving between strategy and execution—from planning next month’s content calendar to grabbing a camera because an exciting vehicle just rolled into the shop.
A strong candidate will have a portfolio that demonstrates both content creation ability and experience growing or managing brand social media accounts.
About Westcott Designs
Westcott Designs is a leading manufacturer of premium off-road and overlanding products. We are passionate about innovation, quality craftsmanship, and delivering exceptional products to our customers. Our team members take pride in building products that help customers explore farther and adventure with confidence.